Purposeful
design.

Global
scale.

Design @ OkCupid, Warner Bros., MTV and more
Currently based in NYC, New York.

15 Designers led directly & indirectly
97% Team retention over 7 years
4 Global brand products managed simultaneously
100+ Total product features launched
5 International Awards winning
Peter Chang

I lead design at the intersection of human behavior, product strategy, and craft.

I'm Peter, a Design Director at Match Group where I lead design across some of the world's most-used connection products. I came up through product design — years in the weeds of flows, prototypes, and research — before moving into leadership. That background shapes how I manage: I care deeply about craft, stay close to the work, and believe the best design leaders are still great designers.

Outside of work, I'm drawn to architecture, typography, and the kind of product writing that makes complex things feel obvious.

Leadership

Great design leadership isn't about taste — it's about creating the conditions where talented people can do their best work. I focus on building psychological safety, clear craft standards, and decision-making processes that scale.

At Match Group, I've led multi-disciplinary design teams across product, research, and content design — partnering closely with engineering, product management, and data science to drive outcomes that matter.

15
Designers led directly & indirectly
97%
Team retention over 7 years
4
Global brand products managed simultaneously
100+
Total product features launched
5
International Awards winning

Philosophy

01
Research first. I make decisions grounded in user behavior and data — not assumptions or personal taste.
02
Systems thinking. Every feature I design considers how it fits into the larger product, brand, and design ecosystem.
03
Craft matters. I hold high standards for visual and interaction quality. The details aren't optional — they're the product.
04
Ship and learn. I favor tangible work in front of users over lengthy internal documents that go unread.
05
Build the team. Great design at scale comes from great designers. I invest in people as much as I invest in pixels.
06
Design is communication. Clear artifacts, frequent sharing, and direct feedback loops keep everyone aligned and moving.

Capabilities

Product Design Branding Strategy Deck Design Workshop User Research Design Systems Design Operations Coaching Stakeholder Management

Products shipped

Archer OkCupid Viacom Warner Bros. MTV Comedy Central CMT Archer OkCupid Viacom Warner Bros. MTV Comedy Central CMT

Engagements

  • 2025 Digital Connections: Designing for Online Interaction AIGA
  • 2024 Leadership in Design: Pathways & Perspectives Microsoft
  • 2025 Narrative & Interactivity SVA
  • 2022 The Power of Design Pratt Institute

Awards

  • 2024 NY Product Design Awards Silver
  • 2024 W3 Awards Silver
  • 2014 Adobe Design Achievement Award Semifinalist
  • 2010 Tokyo Design Week Shortlisted
  • 2010 The International Biennale of Poster in Mexico Selected

Let's talk soon.